Whether you are building a new business or trying to get your current business online, the to-do list to get your website’s rankings to improve, is fairly significant.
You need a road map with a plan of action to follow. One can opt to try to do this oneself or get a professional digital marketing company like The Conversion Guru to make assist you with this mammoth task. It is by no means a simple quick setup – no matter what the internet says, it is weeks and months of hard work. The Conversion Guru makes it easier to set up your online business, we have been doing it since 1999 after all!
There are over 200 ranking factors that determine how to get your website ranked better.
If you are starting up a new online business or trying to improve an existing one and want to find out how to get onto page 1 of Google, you need to consider how much effort goes into your digital marketing strategy and how long it will take to build up your online presence. It is also going to require a monthly marketing budget whether you do this yourself or pay someone with experience who knows what they are doing.
If you can consider for a moment that our first website was built in 1999, we most certainly have the experience to build a successful online business and run a monthly digital marketing strategy on behalf of our clients.
In no particular order, below are some of the core SEO ranking factors and online businesses’ musts, you need to consider to begin working on building your online presence.
Website Design
If you don’t have a correctly structured website that is easy to work with, easy to publish and easy for Google and readers to follow, you will have problems getting ranked. You may want to consider rebuilding it, if it does not tick all of the core SEO boxes.
It is important to have a website that is user-friendly with an excellent customer experience, one that is SEO friendly, and one that has blogging enabled. Website’s built on a CMS (Content Management System) such as WordPress, makes it easy for end users to work with that do not know how to program. WordPress stands out as the best CMS’s to work with, in our professional opinion. WordPress also has a list of tried and tested SEO plugins that you can install and configure to improve your website’s organic rankings. WordPress plugins also assist your website’s performance, functionality, and appearance. Ensure you build a website with at least 5 core pages and add blog posts regularly starting with at least 4 to begin climbing the rankings.
Find out more about our web design services here.
Social Media Profiles
If you don’t have social media accounts for your business, your competitors who do, will in all likelihood always have a significant advantage over you when it comes to online marketing. Get your business onto social media so you can reach customers via social and bring them to your website to find out more about what you offer.
At the very least, get your business the following social media accounts.
- Google Business Listing
- Facebook Business Page
- Instagram Business Account
- Youtube Business Channel
Getting content going on these sites and linking them back to your website is a crucial digital marketing strategy and an important Search Engine Optimization ranking factor. Find out more about our SEO offering and view our monthly SEO packages here.
We offer the setup of social media accounts for our clients as well as running monthly social media management packages for our clients.
SEO Ranking Factors
There is no quick fix. Here is a list of over 200 ranking factors reported by Backlinko.
When researching what the top SEO ranking factors are, there are different schools of thought. One must remember the exact ranking factors are determined by the Google Algorithm which is not immediately published as public knowledge so a bit of a “secret”, it also changes as much as up to 300-500 times per year. The list the top authorative websites that explain best how SEO works.
Website Maintenance
Your website is like a finely tuned machine, it requires regular attention. CMS websites require monthly website maintenance due to the wonderful list of software plugins that you have installed to make it a better online representation of your business. Failure to keep your site up to date can lead to it being hacked or functionality can break or even lead to your site going down.
We offer several different website maintenance packages. Included in the starter package we offer uptime, downtime monitoring, a malware fix service, backup service (subject to hosting). In larger maintenance packages we include additional time to do some on-page content additions, changes, additional web development work, blog posting on your behalf, and more. Not having a maintenance package in place, is like not servicing your car regularly, eventually, it will break and cost more to fix or even never work the same again.
Monthly Digital Marketing Strategy
Now that you have built this fantastic online business (Lead Generation Machine), what do you do next? How do you get potential customers to find you?
- What will you do monthly to start finding new business online?
- What will you do monthly to climb the organic rankings?
- What will you do monthly to get new customers to find you?
- What will you post daily, weekly or monthly onto which social media platforms and why?
- What will you post daily, weekly or monthly on your website, will you share these onto social and where to and why?
- What is the objective of each blog post and social post?
Automation
So now that you have built this fairly significant digital marketing platform to get potential customers to find your website, what do you do next? How do you handle new inquiries? – (AKA – HOT LEADS) What if you cannot respond immediately?
The hot lead may fill in a form on your website, send you an email, call you or send you a message via one of your social media profiles. You need to react quickly! (within 5 minutes) and respond with the correct message and engage with this hot lead before they wander off to your competitor.
How do you do this? Well, what better than an automated workflow which both notifies you on an app and your dashboard, email and sms as well as responds to the hot lead immediately? This would improve your chance of conversion significantly over your competitor who is in all likelihood not going to know this option exists, and if they did they would not know how to implement such a solution.
Book a meeting with us to discuss your requirements and find out how we can help you with your online business. We look forward to hearing from you.
