POPIA (The Protection of Personal Information Act), is a law in South Africa that aims to protect people’s personal information. It applies to anyone who collects, uses, or shares personal information, whether they are a person or a business. There are eight rules that must be followed to use personal information legally, such as getting permission and making sure it’s accurate and secure.
People have the right to access and change their personal information, and can object to it being used. If businesses don’t follow the rules, they can face serious penalties and even be sued for damages. It’s important to follow POPIA to avoid these consequences and protect people’s privacy.