Google Ads Overdelivery is not what it may seem, find out more before you spend your money on Google Ads Pay Per Click.
Google Ad Campaigns will be able to spend up to twice the average daily budget to “help you reach your advertising goals”, like clicks and conversions. To us this is a load of nonsense and just completely unfair.
If you have a budget of R3000 per month, you want to spend R100 per day, Google may spent up to R200 per day or more as we have personally seen and spend your total budget before even half of the month is over.!!! Ridiculous!. What if you want R100’s worth of exposure per day for 30 days of the month, no you cant even have that.
Further explanation of Google Ads Overdelivery …
“On days with high traffic, your costs could be up to 2 times your daily budget. This spending is balanced by days when your spend is below your daily budget. However, for campaigns where you pay for conversions, your daily spend may exceed your average daily budget by more than 2 times. Keep in mind, you won’t be charged more than your monthly charging limit: the average number of days in a month (30.4) multiplied by your average daily budget.”
Follow this link for more detail.
We have been fighting with Google about and demanded to have an OFF button included to stop this, this could take months or years if they even do decide to do this. It is NOT supposed to spend the entire budget before the end of the month but it does spend it sooner so you end up not advertising half the month you thought yo